Average revenue per user (ARPU) in the cosmetics market by segment| ��ƽ��

Consumer Goods & FMCG
Cosmetics & Personal Care

Average revenue per user (ARPU) in the cosmetics market in Japan from 2018 to 2030, by segment (in U.S. dollars)

Characteristic	Face cosmetics	Lip cosmetics	Eye cosmetics	Nails	Natural cosmetics
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Average revenue per user (ARPU) in the cosmetics market Japan 2018-2030, by segment

Published by ��ƽ�� Research Department, Oct 30, 2025

In 2024, the face cosmetics segment of the cosmetics market achieved the highest average revenue per user in Japan, reaching approximately U.S. dollars. The lip cosmetics segment ranked second with an average revenue per user of about U.S. dollars, while eye cosmetics followed with around **** U.S. dollars.