ARPU of personal care by segment worldwide| ��ƽ��

Consumer Goods & FMCG
Cosmetics & Personal Care

Average revenue per user (ARPU) in the personal care market worldwide from 2018 to 2030, by segment (in U.S. dollars)

Characteristic	Shower & bath	Hair care	Oral care	Deodorants	Shaving
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ARPU of personal care worldwide 2018-2030, by segment

Published by ��ƽ�� Research Department, Oct 30, 2025

In 2024, the hair care segment of the personal care market achieved the highest average revenue per user worldwide, reaching approximately U.S. dollars. The oral care segment ranked second with an average revenue per user of about **** U.S. dollars, while shower & bath followed with around **** U.S. dollars.