Results are an aggregation of four surveys carried out during the stated time period. Results cover 55 countries worldwide and are weighted*
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "Which tobacco products do you smoke/consume at least occasionally?"
* The results are weighted based on the internet population per country.
The countries covered in the survey are: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Taiwan, Colombia, Czechia, Denmark, Dominican Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Kenya, South Korea, Lithuania, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Singapore, Vietnam, South Africa, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, Turkey, Egypt, United Kingdom, United States
Smoking is more prevalent among Millennials (** percent), followed by Generation X consumers (** percent). Meanwhile, the trend of cigarette smoking is less common among the youngest consumers in our survey, as some ** percent of Gen Z respondents fall into this category. This is according to the exclusive results from the ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ.
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ÌÇÐÄÆÆ½â°æ. (August 17, 2023). Share of cigarette smokers worldwide as of June 2023, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /forecasts/1406305/cigarette-smokers-worldwide-by-generation/
ÌÇÐÄÆÆ½â°æ. "Share of cigarette smokers worldwide as of June 2023, by generation." Chart. August 17, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /forecasts/1406305/cigarette-smokers-worldwide-by-generation/
ÌÇÐÄÆÆ½â°æ. (2023). Share of cigarette smokers worldwide as of June 2023, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /forecasts/1406305/cigarette-smokers-worldwide-by-generation/
ÌÇÐÄÆÆ½â°æ. "Share of Cigarette Smokers Worldwide as of June 2023, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Aug 2023, /forecasts/1406305/cigarette-smokers-worldwide-by-generation/
ÌÇÐÄÆÆ½â°æ, Share of cigarette smokers worldwide as of June 2023, by generation ÌÇÐÄÆÆ½â°æ, /forecasts/1406305/cigarette-smokers-worldwide-by-generation/ (last visited July 23, 2026)
Share of cigarette smokers worldwide as of June 2023, by generation [Graph], ÌÇÐÄÆÆ½â°æ, August 17, 2023. [Online]. Available: /forecasts/1406305/cigarette-smokers-worldwide-by-generation/