Tony's brand profile U.S. 2024| ��ƽ��

Tony's brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

respondents who eat frozen pizza

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to frozen pizza, which of the following brands do you like?
Brand usage: When it comes to frozen pizza, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to frozen pizza, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Tony's in the United States?
When it comes to frozen pizza eaters, brand awareness of Tony's is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Tony's in the United States?
In total, **% of U.S. frozen pizza eaters say they like Tony's.

What is the usage share of Tony's in the United States?
All in all, **% of frozen pizza eaters in the United States use Tony's.

How loyal are the customers of Tony's?
Around **% of frozen pizza eaters in the United States say they are likely to use Tony's again.

What's the buzz around Tony's in the United States?
As of October 2024, about **% of U.S. frozen pizza eaters had heard about Tony's in the media, on social media, or in advertising over the past three months.

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