ÌÇÐÄÆƽâ°æ

Sales of Puma accessories continued on an upward trajectory and amounted to approximately 1.27 billion euros in 2024, marking a slight increase on the previous year. 

Analyzing Puma’s three product segments

Accessories sales accounted for about a 14.4 percent share of Puma's net sales worldwide.Apparel sales have fluctuated in recent years, resting at roughly 2.8 billion in 2024. On the other hand, the company’s footwear sales have grown significantly year-over-year and exceeded four and a half billion euros for the first time ever in 2023. Puma’s footwear segment accounts for more than half of the company's overall sales, which makes it by far the largest of the company’s three product segments.