Dior brand profile U.S. 2024| ��ƽ��

Dior brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

732 respondents

Age group

18-64 years

Special properties

respondents who own luxury fashion

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name?"

Brand popularity: "When it comes to luxury fashion, which of the following brands do you like?"

Brand usage: "When it comes to luxury fashion, which of the following brands do you own currently?"

Brand loyalty: "When it comes to luxury fashion, which of the following brands are you likely to purchase again in the future?"

Brand buzz: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Citation formats

How high is the brand awareness of Dior in the United States?
When it comes to luxury fashion owners, brand awareness of Dior is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Dior in the United States?
In total, **% of U.S. luxury fashion owners say they like Dior. However, in actuality, among the **% of U.S. respondents who know Dior, **% of people like the brand.

What is the usage share of Dior in the United States?
All in all, **% of luxury fashion owners in the United States own Dior. That means, of the **% who know the brand, **% own them.

How loyal are the owners of Dior?
Around **% of luxury fashion owners in the United States say they are likely to purchase Dior again. Set in relation to the **% usage share of the brand, this means that **% of their owners show loyalty to the brand.

What's the buzz around Dior in the United States?
In , about **% of U.S. luxury fashion owners had heard about Dior in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around Dior in the United States.