Become brand profile U.S. 2022| ��ƽ��

Become brand awareness, usage, popularity, loyalty, and buzz among price comparison portal users in the United States in 2022

Characteristic	Share of respondents
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Number of respondents

669 respondents

Age group

18-64 years

Special properties

respondents who use price comparison portals

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to price comparison portals, which of the following brands do you like?
Brand usage: When it comes to price comparison portals, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to price comparison portals, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Become in the United States?
When it comes to price comparison portal users, brand awareness of Become is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Become in the United States?
In total, ** of U.S. price comparison portal users say they like Become. However, in actuality, among the *** of U.S. respondents who know Become, *** of people like the brand.

What is the usage share of Become in the United States?
All in all, ** of price comparison portal users in the United States use Become. That means, of the *** who know the brand, *** use them.

How loyal are the users of Become?
Around ** of price comparison portal users in the United States say they are likely to use Become again. Set in relation to the ** usage share of the brand, this means that *** of their users show loyalty to the brand.

What's the buzz around Become in the United States?
In August 2022, about ** of U.S. price comparison portal users had heard about Become in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around Become in the United States.

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