Fitbit Pay brand profile UK 2022| ��ƽ��

Fitbit Pay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022

Characteristic	Share of respondents
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Number of respondents

1,162 respondents

Age group

18-64 years

Special properties

respondents who use digital payment

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to digital payment, which of the following brands do you like?
Brand usage: When it comes to digital payment, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to digital payment, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Fitbit Pay in the UK?
When it comes to digital payment users, brand awareness of Fitbit Pay is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Fitbit Pay in the UK?
In total, ** of UK digital payment users say they like Fitbit Pay. However, in actuality, among the *** of UK respondents who know Fitbit Pay, *** of people like the brand.

What is the usage share of Fitbit Pay in the UK?
All in all, ** of digital payment users in the UK use Fitbit Pay. That means, of the *** who know the brand, *** use them.

How loyal are the users of Fitbit Pay?
Around ** of digital payment users in the UK say they are likely to use Fitbit Pay again. Set in relation to the ** usage share of the brand, this means that *** of their users show loyalty to the brand.

What's the buzz around Fitbit Pay in the UK?
In August 2022, about ** of UK digital payment users had heard about Fitbit Pay in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Fitbit Pay in the UK.

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