Volksbank Raiffeisenbank Pay brand profile Germany 2022| ��ƽ��

Volksbank Raiffeisenbank Pay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in Germany in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

1,184 respondents

Age group

18-64 years

Special properties

respondents who use digital payment

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to digital payment, which of the following brands do you like?
Brand usage: When it comes to digital payment, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to digital payment, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Volksbank Raiffeisenbank Pay in Germany?
When it comes to digital payment users, brand awareness of Volksbank Raiffeisenbank Pay is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Volksbank Raiffeisenbank Pay in Germany?
In total, *% of German digital payment users say they like Volksbank Raiffeisenbank Pay. However, in actuality, among the **% of German respondents who know Volksbank Raiffeisenbank Pay, **% of people like the brand.

What is the usage share of Volksbank Raiffeisenbank Pay in Germany?
All in all, *% of digital payment users in Germany use Volksbank Raiffeisenbank Pay. That means, of the **% who know the brand, **% use them.

How loyal are the users of Volksbank Raiffeisenbank Pay?
Around *% of digital payment users in Germany say they are likely to use Volksbank Raiffeisenbank Pay again. Set in relation to the *% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around Volksbank Raiffeisenbank Pay in Germany?
In August 2022, about *% of German digital payment users had heard about Volksbank Raiffeisenbank Pay in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's *%, meaning at the time of the survey there's little to no buzz around Volksbank Raiffeisenbank Pay in Germany.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.