During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to digital payment, which of the following brands do you like?
Brand usage: When it comes to digital payment, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to digital payment, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Klarna. in the United States? When it comes to digital payment users, brand awareness of Klarna. is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Klarna. in the United States? In total, ** percent of U.S. digital payment users say they like Klarna.. However, in actuality, among the ** percent of U.S. respondents who know Klarna., ** percent of people like the brand.
What is the usage share of Klarna. in the United States? All in all, ** percent of digital payment users in the United States use Klarna.. That means, of the ** percent who know the brand, ** percent use them.
How loyal are the users of Klarna.? Around * percent of digital payment users in the United States say they are likely to use Klarna. again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.
What's the buzz around Klarna. in the United States? In November 2023, about ** percent of U.S. digital payment users had heard about Klarna. in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Klarna. in the United States.
Find more relevant information on Klarna as a Buy Now, Pay Later brand on our in depth Klarna brand profile in the U.S. page, additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.
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ÌÇÐÄÆÆ½â°æ. (November 14, 2023). Klarna. brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /forecasts/1334974/klarna-digital-payment-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. "Klarna. brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2023." Chart. November 14, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /forecasts/1334974/klarna-digital-payment-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. (2023). Klarna. brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /forecasts/1334974/klarna-digital-payment-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. "Klarna. Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Digital Payment Users in The United States in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Nov 2023, /forecasts/1334974/klarna-digital-payment-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ, Klarna. brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2023 ÌÇÐÄÆÆ½â°æ, /forecasts/1334974/klarna-digital-payment-brand-profile-in-the-united-states/ (last visited August 04, 2026)
Klarna. brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2023 [Graph], ÌÇÐÄÆÆ½â°æ, November 14, 2023. [Online]. Available: /forecasts/1334974/klarna-digital-payment-brand-profile-in-the-united-states/