PayPal brand profile U.S. 2023| ��ƽ��

PayPal brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

1,111 respondents

Age group

18-64 years

Special properties

respondents who use digital payment

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to digital payment, which of the following brands do you like?
Brand usage: When it comes to digital payment, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to digital payment, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of PayPal in the United States?
When it comes to digital payment users, brand awareness of PayPal is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is PayPal in the United States?
In total, ** percent of U.S. digital payment users say they like PayPal. However, in actuality, among the ** percent of U.S. respondents who know PayPal, ** percent of people like the brand.

What is the usage share of PayPal in the United States?
All in all, ** percent of digital payment users in the United States use PayPal. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the users of PayPal?
Around ** percent of digital payment users in the United States say they are likely to use PayPal again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.

What's the buzz around PayPal in the United States?
In November 2023, about ** percent of U.S. digital payment users had heard about PayPal in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around PayPal in the United States.

Find more relevant information on PayPal as a Buy Now, Pay Later brand on our in depth PayPal brand profile in the U.S. page, additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.