BoFrost brand profile Germany 2022| ��ƽ��

BoFrost brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,042 respondents

Age group

18 to 64 years

Special properties

respondents who use online grocery delivery

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to online grocery delivery, which of the following brands do you like?"
Brand usage: "When it comes to online grocery delivery, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to online grocery delivery, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of BoFrost in Germany?
When it comes to online grocery delivery users, brand awareness of BoFrost is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is BoFrost in Germany?
In total, *** of German online grocery delivery users say they like BoFrost. However, in actuality, among the *** of German respondents who know BoFrost, *** of people like the brand.

What is the usage share of BoFrost in Germany?
All in all, *** of online grocery delivery users in Germany use BoFrost. That means, of the *** who know the brand, *** use them.

How loyal are the customers of BoFrost?
Around *** of online grocery delivery users in Germany say they are likely to use BoFrost again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around BoFrost in Germany?
In May 2022, about *** of German online grocery delivery users had heard about BoFrost in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around BoFrost in Germany.

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