Amazon Fresh brand profile U.S. 2024| ��ƽ��

Amazon Fresh brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

3,746 respondents

Age group

18 to 64 years

Special properties

respondents who use online grocery delivery

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to online grocery delivery, which of the following brands do you like?"
Brand usage: "When it comes to online grocery delivery, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to online grocery delivery, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of Amazon Fresh in the United States?
When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Amazon Fresh in the United States?
In total, ** percent of U.S. online grocery delivery users say they like Amazon Fresh.

What is the usage share of Amazon Fresh in the United States?
All in all, ** percent of online grocery delivery users in the United States use Amazon Fresh.

How loyal are the customers of Amazon Fresh?
Around ** percent of online grocery delivery users in the United States say they are likely to use Amazon Fresh again.

What's the buzz around Amazon Fresh in the United States?
In October 2024, about ** percent of U.S. online grocery delivery users had heard about Amazon Fresh in the media, on social media, or in advertising over the past four weeks.

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