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Leading TV brands by ownership rate in the Asia-Pacific region as of June 2025, by selected country

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Source

Age group

18-64 years

Special properties

residential online population

Supplementary notes

The original survey question was: "What brand is your main TV?"
For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

Number of respondents:

Australia: n= 1,881

China: n= 3,717

India: n= 3,739

Japan: n= 1,879 

South Korea: n= 1,879 

Citation formats

Leading TV brands by ownership rate APAC 2025, by country

Published by Thuy D., Jul 28, 2025

According to a survey conducted between April 2023 and March 2024, ** percent of respondents in South Korea owned TVs from Samsung. In Japan, Sharp was the most common TV brand among respondents, with ** percent owning one.

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Statistics on " Consumer electronics in the Asia-Pacific region "

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Other statistics that may interest you Consumer electronics in the Asia-Pacific region

APAC overview

6

Computers and tablets

7

Smartphones

5

Audio devices

4

TVs

3

Leading APAC brands

8

Overview

3

Wearables

3

Game consoles

3

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Topics

Consumer electronics in the Asia-Pacific regionSamsung ElectronicsOPPOSonyLG Electronics
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