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Leading speaker brands by ownership rate in the Asia-Pacific region as of June 2025, by selected country

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Source

Age group

18-64 years

Special properties

residential online population

Supplementary notes

The original survey question was: "What brands are the (smart) speakers in your household?" (Multi-pick)

Number of respondents:

Australia: n= 868 

China: n= 1,722 

India: n= 1,724 

Japan: n= 865 

South Korea: n= 865 

For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

Citation formats

Leading speaker brands by ownership rate APAC 2025, by country

Published by Thuy D., Jul 29, 2025

According to a survey conducted from July 2024 to June 2025, around ** percent of respondents in India owned speakers from boAT, while about ** percent of respondents in the country owned Amazon Echo speakers. In comparison, Xiaomi speakers were the most popular among respondents in China, with about ** percent of respondents reporting ownership of speakers from this brand.

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