Gustini brand profile Germany 2022| ��ƽ��

Gustini brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

606 respondents

Age group

18-64 years

Special properties

respondents who use Beverage online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Beverage online shops, which of the following brands do you like?
Brand usage: When it comes to Beverage online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Beverage online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Gustini in Germany?
When it comes to beverage online shop users, brand awareness of Gustini is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Gustini in Germany?
In total, 11% of German beverage online shop users say they like Gustini. However, in actuality, among the 36% of German respondents who know Gustini, 31% of people like the brand.

What is the usage share of Gustini in Germany?
All in all, 10% of beverage online shop users in Germany use Gustini. That means, of the 36% who know the brand, 28% use them.

How loyal are the customers of Gustini?
Around 7% of beverage online shop users in Germany say they are likely to use Gustini again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.

What's the buzz around Gustini in Germany?
In ****, about 8% of German beverage online shop users had heard about Gustini in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Gustini in Germany.

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