Share of non-meat eaters in European countries 2025| ��ƽ��

Do you avoid eating meat?

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Age group

18-64 years

Supplementary notes

The original survey question was: "Do you follow one or more of the following nutrition rules?" This statistic shows the share of all who answered: "Vegan (not eating any animal products)", "vegetarian (not eating meat and fish)", and "pescatarian (not eating meat, but eating fish)".

*Surveys were generally carried out in the first quarter of 2025. For multiple markets, four survey waves from 2024 and 2025 were aggregated and averages of the results are shown. For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

Figures have been rounded.

Aggregated results are shown for:

Austria, Finland, France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and Switzerland United Kingdom

Citation formats

The displayed data on the share of non-meat eaters shows of the ��ƽ�� Global Consumer Survey conducted in various European countries in 2024. Some ** percent of participants in Germany responded to the question "Do you follow one or more of the following nutrition rules?" by selecting "Vegetarian (not eating meat and fish)", "Vegan (not eating any animal products)", or "Pescatarian (not eating meat, but eating fish)".

Meat production worldwide

Despite the popularity of meat-free diets, including popular trends such as the Veganuary campaign, the worldwide production of meat has slightly increased during recent years. The largest share of meat is produced in Asia. The most common type of meat produced worldwide is poultry.

Vegetarianism in Germany

In European countries, the share of vegetarians is particularly high among young adults in Germany, where approximately **** percent stated in a survey that they consider themselves vegetarians. This trend is reflected in the market for meat substitutes in Germany, which has nearly doubled its value in 2020, as compared to the previous year. The market is forecast to continue this growth trend and by the end of 2024 the market size is expected to be around *** million euros.