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Share of users of toys, hobby and DIY e-commerce in Russia in 2021, by age

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Supplementary notes

The eCommerce market segment Toys, Hobby & DIY includes the online trade of toys, babyware (inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets and the digital purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Digital Market Outlook.

Citation formats

Russia: toys, hobby, & DIY e-commerce user share 2021, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, May 17, 2023
Concerning the five age groups, the group of 25-34 years has the largest share with percent. Contrastingly, the group of 18-24 years is ranked last, with percent. Their difference, compared to the 25-34 years, lies at percentage points.

Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the electronics segment of the e-commerce market and a ranking of subsegments in Peru regarding share in the e-commerce market as a whole.
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