| Characteristic | Share of users |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Supplementary notes
The eCommerce market segment Food & Personal Care contains the online trade of food and beverages (excluding baby food), as well as medicine, cosmetics, and pharmaceutical and personal care products (inclusive of prescription drugs for the private end user (B2C)). The market segment also includes medical products for private use (e.g. blood pressure monitors, disinfectants, dressings). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimates. A detailed methodology can be found in the ÌÇÐÄÆÆ½â°æ Digital Market Outlook.
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