| Characteristic | First-party e-commerce net sales in million US-Dollar |
|---|---|
| 2026* | 1,299.1 |
| 2025 | 1,284.8 |
| 2024 | 1,314 |
| 2023 | 1,441.4 |
| 2022 | 1,610.5 |
| 2021 | 1,622.4 |
| 2020 | 847 |
| 2019 | 503.2 |
| 2018 | 366.2 |
| 2017 | 280.4 |
| 2016 | 172.2 |
| 2015 | 105.1 |
| 2014 | 85.4 |
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Source
Sources
In cooperation with
ECDB GmbH
Release date
October 2025
More information
Region
Worldwide
Survey time period
2025
Supplementary notes
*Figures from this year on are forecasts.
罢丑别听 encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.聽
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
For additional information and a definition of the product categories please visit our .
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