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From which of the following influencers would you take advice? For example advice with regard to fashion, sports/fitness products, nutrition, choice of restaurant, recipes for home cooking, beauty/care products, or lifestyle products?

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Source

Number of respondents

613 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who at least knew one influencer on Instagram

Supplementary notes

Multiple answers were possible.

Citation formats

Most trustworthy influencers in the U.S. 2019

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