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Purchase criteria for food in Japan as of June 2025

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Source

Number of respondents

2,736 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your food?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Purchase criteria for food in Japan 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 23, 2025
* and * are the top two answers among Japanese consumers in our survey on the subject of "Purchase criteria for food".
The survey was conducted online among 2,736 respondents in Japan, in 2025.
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Overview

6

Retail channels

4

Online food

4

Consumer spending

4

Consumer preferences

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