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Most popular coffee-based beverages in Japan as of July 2024

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Source

Release date

August 2024

Region

Japan

Survey time period

July 1 to 7, 2024

Number of respondents

8,303 respondents

Age group

10-79 years

Special properties

people who drank coffee; multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "What coffee do you usually drink?"

Citation formats

Preferred coffee types in Japan 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2025

Instant coffee was the most popular coffee beverage for consumption in Japanese homes. As revealed in a survey conducted in May 2025, around half of respondents stated to drink instant coffee in their household. Among the ready-to-drink (RTD) options, bottled coffee was the favorite, consumed by **** percent of respondents.

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Overview

5

Tea

4

Coffee

4

Soft drinks

4

Major manufacturers

6

Consumer behavior

6

Production

5

Expenditure

6

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Topics

Non-alcoholic beverages market in JapanFood retail in JapanAlcoholic beverages market in JapanHealth and functional foods market in JapanSuntory
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