Julia Stoll
Research expert covering TV and video media
Media in Colombia - statistics & facts
Consumer trust remains a challenge for the media industry in Colombia. A study showed that the trustworthiness of mass media in Latin America and the Caribbean (LAC) altogether has declined throughout the 21st century, with consecutive decreases noted in the 2010s. Another survey indicated that media trust in Colombia was even lower. Whereas the region recorded confidence levels of 48.3 and 39.4 percent in 2018/19 and 2021, respectively, the country's figures stood below LAC's in that same period. A third source measuring the share of Colombians in favor of the media demonstrated that the rating continuously dropped in 2022, from 43 percent in February to 35 percent in July. Yet this market – of one the largest economies in South America – is home to a robust mediascape and saw digital content consumption expanding after the pandemic.
