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Baijiu industry in China

Statistics report on traditional Chinese spirits in China

The report presents a range of statistics and facts on the baijiu industry in China. Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Báijiǔ literally means "white (clear) alcohol" or liquor. The report provides information regarding the production, retail sales, leading manufacturers, and the consumption of baijiu in China.

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Table of contents

Spirits market overview

4
  • Premium Forecast Revenue of the spirits industry worldwide 2018-2030, by country
  • Premium Statistic Global leaders of spirit imports in 2024, by country
  • Premium Forecast Revenue of the spirits industry in China 2018-2030
  • Premium Forecast Volume of spirits in China 2018-2030

Production

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  • Premium Statistic Production of baijiu China 2014-2024
  • Premium Statistic Baijiu production per month in China 2023-2025
  • Premium Statistic Number of baijiu manufacturers in China 2015-2023
  • Premium Statistic Share of Sichuan province in China's baijiu production volume 2013-2023

Retail and trade

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  • Premium Statistic Turnover of baijiu market in China 2014-2024
  • Premium Statistic Revenue breakdown of baijiu industry in China 2023, by aroma
  • Premium Statistic Share of sales value of baijiu in China H1 2024, by price level
  • Premium Statistic Export volume of baijiu from China 2014-2024
  • Premium Statistic Export value of baijiu from China 2014-2024

Market leaders

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  • Premium Statistic Market concentration ratio of baijiu industry in China 2018-2023
  • Premium Statistic Market share of major baijiu companies in China 2024
  • Premium Statistic Revenue of major baijiu companies China 2024, by company
  • Premium Statistic Revenue of Kweichow Moutai 2014-2024
  • Premium Statistic Revenue of Chinese spirit distillery Wuliangye Yibin 2014-2024
  • Premium Statistic Operating revenue of Luzhou Laojiao Co., Ltd. in China 2016-2024

Consumption

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  • Premium Statistic Consumer spending on baijiu in China 2023, by province
  • Premium Statistic Breakdown of baijiu drinkers in China Q1-Q3 2024, by age
  • Premium Statistic Leading types of baijiu consumed by Chinese in 2025, by aroma
  • Premium Statistic Leading decision-making factors in buying baijiu China 2025
  • Premium Statistic Major occasions to drink baijiu in China 2024
  • Premium Statistic Main sources of baijiu information among consumers in China 2025
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