According to a 2025 survey, social media was the leading source of information for baijiu among consumers in China, with over percent of respondents selecting this option. Content platforms such as Xiaohongshu and Zhihu and e-commerce platforms were also among the most popular channels to learn about baijiu, with percent and percent of respondents choosing them, respectively.
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iiMedia Research. (April 19, 2025). Leading channels to learn about baijiu among consumers in China as of April 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1551052/china-main-sources-of-baijiu-consumer-information/
iiMedia Research. "Leading channels to learn about baijiu among consumers in China as of April 2025." Chart. April 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1551052/china-main-sources-of-baijiu-consumer-information/
iiMedia Research. (2025). Leading channels to learn about baijiu among consumers in China as of April 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1551052/china-main-sources-of-baijiu-consumer-information/
iiMedia Research. "Leading Channels to Learn about Baijiu among Consumers in China as of April 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Apr 2025, /statistics/1551052/china-main-sources-of-baijiu-consumer-information/
iiMedia Research, Leading channels to learn about baijiu among consumers in China as of April 2025 ÌÇÐÄÆƽâ°æ, /statistics/1551052/china-main-sources-of-baijiu-consumer-information/ (last visited July 25, 2026)
Leading channels to learn about baijiu among consumers in China as of April 2025 [Graph], iiMedia Research, April 19, 2025. [Online]. Available: /statistics/1551052/china-main-sources-of-baijiu-consumer-information/
