In 2023, Nongxiang flavor remained the leading aroma type in the Chinese baijiu market, accounting for about ** percent of the market. However, strong aroma baijiu has been losing ground, while light aroma products have become increasingly popular, especially among young people.
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TOM Group Limited. (June 8, 2024). Distribution of the Chinese baijiu industry in 2023, by type of aroma [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1365334/china-breakdown-of-baijiu-revenue-by-flavor/
TOM Group Limited. "Distribution of the Chinese baijiu industry in 2023, by type of aroma." Chart. June 8, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1365334/china-breakdown-of-baijiu-revenue-by-flavor/
TOM Group Limited. (2024). Distribution of the Chinese baijiu industry in 2023, by type of aroma. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1365334/china-breakdown-of-baijiu-revenue-by-flavor/
TOM Group Limited. "Distribution of The Chinese Baijiu Industry in 2023, by Type of Aroma." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Jun 2024, /statistics/1365334/china-breakdown-of-baijiu-revenue-by-flavor/
TOM Group Limited, Distribution of the Chinese baijiu industry in 2023, by type of aroma ÌÇÐÄÆÆ½â°æ, /statistics/1365334/china-breakdown-of-baijiu-revenue-by-flavor/ (last visited August 03, 2026)
Distribution of the Chinese baijiu industry in 2023, by type of aroma [Graph], TOM Group Limited, June 8, 2024. [Online]. Available: /statistics/1365334/china-breakdown-of-baijiu-revenue-by-flavor/