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Toy industry in the Nordics

Statistics report on the toy industry in the Nordic countries

This report provides statistical information about the Nordic toy industry. It includes an introduction to the market in Denmark, Norway, Finland, Iceland, and Sweden. The chapters focus on retail and manufacturing revenue, international trade, the consumption price index of toys, as well as the major toy companies in the region.

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Table of contents

Overview

6
  • Premium Statistic Revenue in the toys & games market Nordics 2018-2029, by type of game
  • Premium Statistic ARPU in the toys & games market Denmark 2018-2029, by type of game
  • Premium Statistic ARPU in the toys & games market Sweden 2018-2029, by type of toy
  • Premium Statistic ARPU in the toys & games market Finland 2018-2029. by type of toy
  • Premium Statistic ARPU in the toys & games market Norway 2018-2029, by type of toy
  • Premium Forecast ARPU of toys & games in Iceland 2018-2029, by segment

Manufacturers and wholesalers

7
  • Premium Statistic Quarterly retail sales of games and toys in specialized stores in Denmark 2018-2025
  • Premium Statistic Net revenue of the industry for games and toys in Sweden 2008-2023
  • Premium Statistic Net revenue of the toy shops industry in Sweden 2008-2023
  • Premium Statistic Games and toys: wholesale trade revenue in Norway 2009-2024
  • Premium Statistic Toys and games manufacturing revenue in Norway 2008-2023
  • Premium Statistic Revenue of games and toys in specialized retail sale in Norway 2014-2024
  • Basic Statistic Turnover of the retail sale of games and toys in specialized stores of Finland 2023

Enterprises

8
  • Premium Statistic Number of enterprises in the manufacture of toys in Denmark 2009-2023
  • Premium Statistic Number of enterprises in the industry for games and toys in Sweden 2008-2023
  • Premium Statistic Number of enterprises in the toy shop industry in Sweden 2008-2023
  • Basic Statistic Number of enterprises in the games and toys manufacturing industry in Finland 2024
  • Basic Statistic Games and toys retail sale enterprises number in Finland 2021-2023
  • Premium Statistic Number of establishments in the manufacture of games and toys in Norway 2008-2023
  • Premium Statistic Number of enterprises manufacturing games and toys in Iceland 2010-2024
  • Premium Statistic Number of specialized games and toys retail stores in Iceland 2010-2024

International trade

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  • Premium Statistic Import value of baby carriages, toys, games, and sporting goods into Sweden 2010-2024
  • Premium Statistic Export value of baby carriages, toys, games, and sporting goods from Sweden 2010-2024
  • Premium Statistic Import value of baby carriages, toys, games, and sporting goods into Norway 2010-2024
  • Premium Statistic Export value of baby carriages, toys, games, and sporting goods from Norway 2010-2024
  • Premium Statistic Import value of baby carriages, toys, games and sporting goods into Finland 2010-2024
  • Premium Statistic Export value of baby carriages, toys, games and sporting goods from Finland 2010-2024
  • Premium Statistic Import value of toys into Denmark 2010-2024
  • Premium Statistic Value of toys exported from Denmark 2012-2024
  • Premium Statistic Volume of toys imported into Denmark 2011-2024
  • Premium Statistic Volume of toys exported from Denmark 2012-2024

LEGO Group

4
  • Basic Statistic LEGO Group revenue 2003-2025
  • Basic Statistic LEGO Group net profit 2009-2025
  • Basic Statistic LEGO Group operating profit 2009-2025
  • Basic Statistic Workforce size of the LEGO Group worldwide 2009-2025

Other leading companies

8
  • Premium Statistic Revenue of Lekia 2019/20-2024/25
  • Premium Statistic Number of Lekia stores in 2025, by country
  • Premium Statistic Annual profit of Brio AB 2018 to 2024
  • Premium Statistic Net sales of Brio AB 2019-2024
  • Premium Statistic Operating profit of Brio AB 2018-2024
  • Premium Statistic Operating revenue of Lekekassen 2019-2024
  • Premium Statistic Operating profit of Lekekassen 2019-2024
  • Premium Statistic Ab Plasto Oy revenue 2020-2024

Consumer Price Index

6
  • Premium Statistic Monthly consumer price index (CPI) of toys, party supplies in Denmark 2020-2025
  • Premium Statistic Monthly consumer price index (CPI) of games, toys, hobbies in Denmark 2020-2025
  • Premium Statistic Monthly consumer price index (CPI) of toys in Sweden 2019-2025
  • Premium Statistic Consumer price index of games, toys, and hobbies in Finland 2010-2025
  • Premium Statistic Consumer price index (CPI) of games, toys and hobby supplies in Norway 2010-2024
  • Premium Statistic Consumer price index of games and toys in Iceland 2020-2025
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