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Toy industry in the United States

Statistics report on the U.S. toy industry

This report presents a range of statistics and facts about the U.S. toy market. An overview is provided, followed by more specific chapters on international trade, leading companies, brand awareness, and consumer spending.

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Table of contents

Overview

9
  • Premium Forecast Toys & Hobby revenue worldwide 2018-2030
  • Premium Forecast Revenue in the toys & games segment worldwide 2018-2030
  • Premium Forecast Revenue in the toys & games segment worldwide 2018-2029, by country
  • Premium Forecast Toys & Hobby revenue in the United States 2018-2030
  • Premium Forecast Revenue in the toys & games segment in the United States 2018-2030
  • Premium Forecast Revenue in the toys & games market in the United States 2018-2029, by segment
  • Premium Forecast Revenue in the toys & baby segment of the e-commerce market United States 2017-2027
  • Premium Statistic Hobby, toy, and game store sales in the U.S. 1992-2022
  • Premium Statistic Hobby, toy, and game store monthly sales from 2017 to 2025

International trade

8
  • Premium Statistic Global imports of toys, scale models, puzzles, and parts to the U.S. 2012-2025
  • Basic Statistic Value of toys, scale models, puzzles, and parts exports from the U.S. 2012-2024
  • Premium Statistic Toy and game leading importers worldwide 2025, by country
  • Premium Statistic Value of toys and game imports to the U.S. 2011-2025
  • Premium Statistic Value of toy and game imports to the U.S. 2024, by country of origin
  • Premium Statistic Toy and game leading exporters worldwide 2024, by country
  • Premium Statistic Value of toys and game exports from the U.S. 2011-2024
  • Premium Statistic Value of toy and game exports from the U.S. 2023, by destination

Leading toy companies

6
  • Premium Statistic Toy companies revenue worldwide 2024
  • Basic Statistic LEGO Group net sales 2017-2025, by region
  • Premium Statistic Revenue of Bandai Namco by geographic region 2011-2026
  • Basic Statistic International versus U.S. sales of Hasbro from 2019 to 2025
  • Basic Statistic Sales of Mattel worldwide 2018-2025, by region
  • Premium Statistic Net sales of the toys manufacturer JAKKS Pacific by geographic region 2024

Online toy store brand awareness

6
  • Premium Forecast LEGO brand profile in the United States 2024
  • Premium Forecast shopDisney brand profile in the United States 2023
  • Premium Forecast Five Below brand profile in the United States 2023
  • Premium Forecast Build-A-Bear brand profile in the United States 2023
  • Premium Forecast American Girl brand profile in the United States 2023
  • Premium Forecast Lovevery brand profile in the United States 2023

Consumer spending

3
  • Premium Statistic U.S. household spend on toys, hobbies, and playground equipment from 2014 to 2024
  • Premium Statistic U.S. household spend on toys, hobbies, and playground equipment 2024, by category
  • Premium Statistic U.S. household spend on toys, hobbies, and playground equipment in 2024, by age
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