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Toy market in Japan

Statistics report on the toy market in Japan

This report provides an overview of the toy industry in Japan. Focusing on an outline of the domestic toy market, the report presents statistics on toy production, sales, and trade. It further contains information on the otaku segment of the toy market, major companies in the industry, as well as the collecting behavior with a focus on capsule toys (gacha).

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Table of contents

Overview

5
  • Premium Statistic Toy market size in Japan FY 2015-2025
  • Premium Statistic Toy market size in Japan FY 2025, by type
  • Premium Statistic Production volume of plastic models Japan 2013-2023
  • Premium Statistic Production volume of electronic toys Japan 2013-2023
  • Premium Statistic Toys household expenditure in Japan 2015-2024

Trade

4
  • Premium Statistic Export volume of toys from Japan 2015-2023
  • Premium Statistic Export value of toys from Japan 2015-2023
  • Premium Statistic Import volume of toys and indoor games to Japan 2015-2023
  • Premium Statistic Import value of toys and indoor games to Japan 2015-2023

Sales

5
  • Premium Statistic Card game market size in Japan FY 2016-2025
  • Premium Statistic Toys for adults market size in Japan FY 2018-2022
  • Premium Statistic Plastic models sales value in Japan 2013-2023
  • Premium Statistic Electronic toys sales value in Japan 2013-2023
  • Premium Statistic Plush toys market size in Japan FY 2018-2023

Otaku market

6
  • Premium Statistic Character business market size in Japan FY 2015-2025
  • Premium Statistic Anime merchandising market size Japan 2014-2024
  • Premium Statistic Trading card games market size in Japan FY 2018-2022
  • Premium Statistic Capsule toys market size in Japan FY 2016-2025
  • Premium Statistic Plastic character model market size in Japan FY 2016-2025
  • Premium Statistic Dolls market size in Japan FY 2014-2024

Major companies

5
  • Premium Statistic Bandai Namco's net sales in the toy and hobby segment FY 2019-2026
  • Premium Statistic Bandai Namco's sales of toy and hobby business IPs in Japan FY 2025
  • Premium Statistic Happinet net sales FY 2015-2024
  • Premium Statistic Tomy's net sales in Japan FY 2018-2024
  • Premium Statistic Sanrio's net sales FY 2014-2023

Collectibles

4
  • Premium Statistic Popular types of blind-boxes in Japan 2024
  • Premium Statistic Adults' capsule toy purchase experience in Japan 2025
  • Premium Statistic Popular gacha toy types in Japan 2025
  • Premium Statistic Average amount spent on gacha in Japan 2023
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