Travel and tourism in Latvia - statistics & facts
Latvia has become an emerging player in the tourism industry, drawing both domestic and international travelers with its unique blend of affordability and unconventional appeal. Latvia's reasonably priced amenities and rich cultural offers have contributed to a steady increase in international visitors. Consequently, the capital, Riga, was voted the sixth-most preferred travel destination in Europe in 2024. The country's tourism sector plays a significant role in its economy, with rising holiday and leisure travel expenditure.
