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In 2023/2024, an average of ** grams of pizza was consumed per person per week: ** grams from frozen or not frozen pizzas and ** grams from takeaway pizzas. For takeaway, consumption was highest in 2015/16. 

The UK pizza market in more detail

On top of the pizza eaten at home consumers ate ** grams per week out of home in 2018/19 and 2019/20. However, due to the COVID-19 pandemic, in 2020/21, on average only gram were consumed out of home. In 2022/23, out of home pizza consumption rose to  gram per week. Consumers in the UK spend on average more on takeaway pizza than on frozen pizza. Spending in 2020/21 saw this pattern reversed for the first time since 2013. The following year, spending on takeaway pizzas declined even more, as compared to spending on frozen pizzas. 

Germany’s pizza market

German consumers ate an estimated ** tons of frozen pizza. About ** percent of German consumers were aware of the Pizza Hut brand, while ** percent were aware of Dr.Oetker frozen pizza brands Ristorante and Die Ofenfrische.