Daniel Slotta
Research expert covering Greater China
Augmented reality (AR) in Europe - Statistics & Facts
Augmented reality (AR) is a technology that will turn the real life environment into a digital interface by creating virtual objects in the real world, in real-time. There are three main ways to experience AR at the moment. The first method is through an AR viewer which places life-size 3D objects in the environment. The second method is an AR browser which would, for example, give you information about a certain monument if you were to point the camera at it. The third method is AR gaming which will create objects of the game in real-life surroundings. The most well known example of AR gaming so far is Pokémon Go. The most commonly used form of AR at the moment is through mobile devices. However, head-mounted displays, glasses, and lenses, as well as PC and connected TV players can also be used.
