UK: leading brands of standard tea in 2023| ��ƽ��

Brands of standard or decaffeinated tea products ranked by number of consumers in Great Britain in 2023 (in 1,000s)

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Release date

June 2024

More information

Region

United Kingdom (Great Britain)

Survey time period

2023

Number of respondents

24,167 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

Citation formats

Britain is famous for being a tea drinking country, with many brands offering a variety of choices. But of all those available, PG Tips is the most popular. In 2023, it was estimated that more than million people enjoyed this brand.
Despite its clear popularity, the number of PG Tips users has fallen since 2013, when the number of users was more than **** million.

Tea drinker demographics

Whilst*** was most popular amongst those aged 18 to 49, *** was more likely to be the brand of choice amongst the older generations. This was especially the case for those older than 65 years of age, where the share of consumers of *** was ** percent. This was almost twice as many ** users.

Do you add milk first or last?

A debate has raged in Britain for many years regarding the proper way to prepare a cup of tea. So much so that scientists have even weighed in on whether milk should be added first or last. However, a 2018 YouGov survey found that the *** of Brits prefer adding milk to their tea last. This was most common in Scotland and the north of England, with more than ** percent of respondents in those regions preferring this method.