Topic: Video gaming genres: casual gaming

Video gaming genres: casual gaming - statistics & facts

What originally rose to prominence as browser-based games for social media audiences has grown into one of the most beloved and highest-grossing gaming genres of them all: casual games. Casual gaming titles are available on every platform but are most closely associated with mobile devices. In July 2023, the highest-grossing casual gaming app was Royal Match, with over 82.6 million U.S. dollars in IAP revenues.

Leading mobile game genre in 2023 by downloads
Hypercasual

Annual mobile revenue of Playrix
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Quarterly app revenue of Candy Crush Saga
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Current statistics on this topic

Mobile Gaming

Most downloaded casual games worldwide 2026

Mobile Gaming

IAP revenue of Candy Crush titles 2024

Mobile Gaming

King quarterly MAU as of Q2 2023

Overview

Leading mobile game genres downloads worldwide 2025
Leading mobile game genres downloads worldwide 2025
Leading mobile gaming genres worldwide in 2025, by downloads (in billions)
Most downloaded casual games worldwide 2026
Most downloaded casual games worldwide 2026
Most popular casual gaming apps worldwide in June 2026, by downloads (in millions)
Top grossing casual games worldwide 2025
Top grossing casual games worldwide 2025
Most popular casual gaming apps worldwide in June 2025, by revenue (in million U.S. dollars)
Leading mobile game genres in the U.S. 2022, by share of revenue
Leading mobile game genres in the U.S. 2022, by share of revenue
Distribution of leading mobile game genres in the United States in 2022, by share of revenue
Leading mobile game genres in the U.S. 2022, by share of downloads
Leading mobile game genres in the U.S. 2022, by share of downloads
Distribution of leading mobile game genres in the United States in 2022, by share of downloads
Leading mobile game genres in the U.S. 2022, by number of new games
Leading mobile game genres in the U.S. 2022, by number of new games
Leading mobile game genres in the United States number of new games launched in 2022
Leading mobile game subgenres in the U.S. 2022, by share of downloads
Leading mobile game subgenres in the U.S. 2022, by share of downloads
Leading mobile game subgenres in the United States in 2022, by share of downloads
Leading mobile game subgenres in the U.S. 2022, by number of new games
Leading mobile game subgenres in the U.S. 2022, by number of new games
Leading mobile game subgenres in the United States number of new games launched in 2022

Gaming behavior

Favorite video game genres in the U.S. 2026, by generation
Favorite video game genres in the U.S. 2026, by generation
Favorite gaming genres according to video gamers in the United States as of February 2026, by generation
Most played mobile gaming app genres among mobile gamers in the U.S. 2022
Most played mobile gaming app genres among mobile gamers in the U.S. 2022
Most played video gaming genres among mobile gamers in the United States as of 2nd quarter 2022
Preferred gaming genres among PC gamers in the U.S. 2025
Preferred gaming genres among PC gamers in the U.S. 2025
Preferred gaming genres among PC and laptop gamers in the United States as of 2025
Preferred gaming genres among console gamers in the U.S. 2025
Preferred gaming genres among console gamers in the U.S. 2025
Preferred gaming genres among console gamers in the United States as of 2025
Preferred gaming genres among smartphone gamers in the U.S. 2025
Preferred gaming genres among smartphone gamers in the U.S. 2025
Preferred gaming genres among smartphone gamers in the United States as of 2025
Preferred gaming genres among tablet gamers in the U.S. 2025
Preferred gaming genres among tablet gamers in the U.S. 2025
Preferred gaming genres among tablet gamers in the United States as of 2025
Global daily mobile gaming genre engagement 2024, by age group
Global daily mobile gaming genre engagement 2024, by age group
Daily time spent with select mobile gaming app genres as of February 2024, by age group (in minutes)
Global daily mobile casual gaming engagement 2024, by gender
Global daily mobile casual gaming engagement 2024, by gender
Daily time spent with casual gaming apps in selected regions as of February 2024, by gender (in minutes)

App performance

Casual gaming app CPI worldwide 2019-2024
Casual gaming app CPI worldwide 2019-2024
Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024 (in U.S. dollars)
Casual gaming app CPI worldwide 2023-2024, by genre
Casual gaming app CPI worldwide 2023-2024, by genre
Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars)
Casual gaming app ROAS worldwide 2022-2023, by genre
Casual gaming app ROAS worldwide 2022-2023, by genre
Return on ad spend (ROAS) generated by casual gaming apps worldwide from February 2022 to January 2023, by genre
Monthly CPI of casual gaming apps worldwide 2022-2023
Monthly CPI of casual gaming apps worldwide 2022-2023
Monthly cost per install (CPI) of casual gaming apps worldwide from February 2022 to January 2023 (in U.S. dollars)
U.S. gaming app uninstall rate for selected genres 2024, by install type
U.S. gaming app uninstall rate for selected genres 2024, by install type
Average uninstall rate of selected mobile gaming genres on Android apps in the United States from August to September 2024, by install type
Uninstall rate of casual gaming apps in selected markets 2024, by install type
Uninstall rate of casual gaming apps in selected markets 2024, by install type
Average uninstall rate of casual mobile gaming Android apps in selected countries from August to September 2024, by install type
Most user data-hungry mobile gaming apps worldwide 2023
Most user data-hungry mobile gaming apps worldwide 2023
Most user data-hungry mobile gaming apps worldwide as of April 2023 (index score)

Puzzle games

Leading puzzle game subgenres in the U.S. 2022, by share of downloads
Leading puzzle game subgenres in the U.S. 2022, by share of downloads
Leading puzzle mobile gaming subgenres in the United States in 2022, by share of total downloads
Most downloaded puzzle games worldwide 2025
Most downloaded puzzle games worldwide 2025
Most popular puzzle gaming apps worldwide in August 2025, by downloads (in millions)
Top grossing puzzle games worldwide 2025
Top grossing puzzle games worldwide 2025
Most popular puzzle gaming apps worldwide in August 2025, by revenue (in million U.S. dollars)
Global daily mobile puzzle gaming engagement 2024, by gender
Global daily mobile puzzle gaming engagement 2024, by gender
Daily time spent with puzzle gaming apps in selected regions as of February 2024, by gender (in minutes)

Match games

Leading match game subgenres in the U.S. 2022, by share of revenue
Leading match game subgenres in the U.S. 2022, by share of revenue
Leading match mobile gaming subgenres in the United States in 2022, by share of total revenue
Most downloaded match-3 games worldwide 2025
Most downloaded match-3 games worldwide 2025
Most popular match-3 gaming apps worldwide in August 2025, by downloads (in millions)
Top grossing match-3 games worldwide 2025
Top grossing match-3 games worldwide 2025
Most popular match-3 gaming apps worldwide in August 2025, by revenue (in million U.S. dollars)
Global Candy Crush Saga app downloads as of Q2 2025
Global Candy Crush Saga app downloads as of Q2 2025
Number of Candy Crush Saga app downloads worldwide from 3rd quarter 2016 to 2nd quarter 2025 (in millions)
Global Candy Crush Saga IAP revenue as of Q2 2025
Global Candy Crush Saga IAP revenue as of Q2 2025
App revenue generated by Candy Crush Saga worldwide from 1st quarter 2016 to 2nd quarter 2025 (in million U.S. dollars)

Leading companies

King revenue as of Q2 2023
King revenue as of Q2 2023
Net revenue generated by King from 4th quarter 2017 to 2nd quarter 2023 (in million U.S. dollars)
King segment operating profit as of Q2 2023
King segment operating profit as of Q2 2023
Operating income generated by King from 4th quarter 2017 to 2nd quarter 2023 (in million U.S. dollars)
King quarterly MAU as of Q2 2023
King quarterly MAU as of Q2 2023
Number of monthly active users (MAU) of King worldwide from 1st quarter 2012 to 2nd quarter 2023 (in millions)
Annual mobile revenue of Playrix 2015-2025 YTD
Annual mobile revenue of Playrix 2015-2025 YTD
Annual mobile revenue generated by Playrix worldwide from 2015 to 2025 YTD (in million U.S. dollars)
Playrix most downloaded mobile games 2024
Playrix most downloaded mobile games 2024
Most popular mobile gaming apps published by Playrix in 2024, by downloads (in millions)
Playrix top grossing mobile games 2024
Playrix top grossing mobile games 2024
Most popular mobile gaming apps published by Playrix in 2024, by revenue (in million U.S. dollars)
Zynga most downloaded mobile games 2025 YTD
Zynga most downloaded mobile games 2025 YTD
Most popular mobile gaming apps published by Zynga in 2025 YTD, by downloads (in millions)
Zynga top grossing mobile games 2025 YTD
Zynga top grossing mobile games 2025 YTD
Most popular mobile gaming apps published by Zynga in 2025 YTD, by revenue (in million U.S. dollars)
Annual mobile revenue of Moon Active 2015-2025 YTD
Annual mobile revenue of Moon Active 2015-2025 YTD
Annual mobile revenue generated by Moon Active worldwide from 2015 to 2025 YTD (in million U.S. dollars)
Playtika annual revenue 2018-2024
Playtika annual revenue 2018-2024
Annual revenue of Playtika from 2018 to 2024 (in million U.S. dollars)
Playtika annual revenue share 2020-2024, by genre
Playtika annual revenue share 2020-2024, by genre
Distribution of annual gaming revenue generated by Playtika from 2020 to 2024, by genre

Leading mobile game genre in 2023 by downloads
Hypercasual

Annual mobile revenue of Playrix
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Quarterly app revenue of Candy Crush Saga
******m USD

Key figures

The most important key figures provide you with a compact summary of the topic of "Video gaming genres: casual gaming" and take you straight to the corresponding statistics.

- Total U.S. mobile app revenue share of match gaming apps
- ****%
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Detailed statistics
Leading mobile game genres in the U.S. 2022, by share of revenue
- Total U.S. mobile app download share of hypercasual gaming apps
- ****%
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Detailed statistics
Leading mobile game genres in the U.S. 2022, by share of downloads
- Number of new simulation games launched in the U.S. in 2022
- **
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Detailed statistics
Leading mobile game genres in the U.S. 2022, by number of new games

- Share of U.S. gamers who state casual games are their favorite gaming genre
- ***%
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Detailed statistics
Preferred video game genre in the U.S. 2025
- Share of U.S. mobile gamers who play word games
- **%
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Detailed statistics
Most played mobile gaming app genres among mobile gamers in the U.S. 2022
- Daily minutes spend on simulation games among global gamers aged up to 19 years
- 17.81mins
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Detailed statistics
Global daily mobile gaming genre engagement 2024, by age group

- Total casual gaming app CPI
- 2.17USD
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Detailed statistics
Casual gaming app CPI worldwide 2019-2024
- Lifestyle casual gaming app CPI
- *****USD
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Detailed statistics
Casual gaming app CPI worldwide 2023-2024, by genre
- Casual puzzle gaming app ROAS
- *****USD
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Detailed statistics
Casual gaming app ROAS worldwide 2022-2023, by genre

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Video gaming genres: casual gaming - statistics & facts

Key insights