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Video gaming genres: casual gaming

Statistics report on the casual gaming genre

This statistics report presents an overview of the casual gaming genre, with special focus on the category's success on mobile.

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Table of contents

Overview

8
  • Premium Forecast Leading mobile game genres downloads worldwide 2025
  • Premium Statistic Most downloaded casual games worldwide 2025
  • Premium Statistic Top grossing casual games worldwide 2025
  • Premium Statistic Leading mobile game genres in the U.S. 2022, by share of revenue
  • Premium Statistic Leading mobile game genres in the U.S. 2022, by share of downloads
  • Premium Statistic Leading mobile game genres in the U.S. 2022, by number of new games
  • Premium Statistic Leading mobile game subgenres in the U.S. 2022, by share of downloads
  • Premium Statistic Leading mobile game subgenres in the U.S. 2022, by number of new games

Gaming behavior

8
  • Basic Statistic Favorite video game genres in the U.S. 2026, by generation
  • Premium Statistic Most played mobile gaming app genres among mobile gamers in the U.S. 2022
  • Premium Forecast Preferred gaming genres among PC gamers in the U.S. 2025
  • Premium Forecast Preferred gaming genres among console gamers in the U.S. 2025
  • Premium Forecast Preferred gaming genres among smartphone gamers in the U.S. 2025
  • Premium Forecast Preferred gaming genres among tablet gamers in the U.S. 2025
  • Basic Statistic Global daily mobile gaming genre engagement 2024, by age group
  • Basic Statistic Global daily mobile casual gaming engagement 2024, by gender

App performance

7
  • Basic Statistic Casual gaming app CPI worldwide 2019-2024
  • Premium Statistic Casual gaming app CPI worldwide 2023-2024, by genre
  • Premium Statistic Casual gaming app ROAS worldwide 2022-2023, by genre
  • Basic Statistic Monthly CPI of casual gaming apps worldwide 2022-2023
  • Basic Statistic U.S. gaming app uninstall rate for selected genres 2024, by install type
  • Premium Statistic Uninstall rate of casual gaming apps in selected markets 2024, by install type
  • Premium Statistic Most user data-hungry mobile gaming apps worldwide 2023

Puzzle games

4
  • Premium Statistic Leading puzzle game subgenres in the U.S. 2022, by share of downloads
  • Premium Statistic Most downloaded puzzle games worldwide 2025
  • Premium Statistic Top grossing puzzle games worldwide 2025
  • Basic Statistic Global daily mobile puzzle gaming engagement 2024, by gender

Match games

5
  • Premium Statistic Leading match game subgenres in the U.S. 2022, by share of revenue
  • Premium Statistic Most downloaded match-3 games worldwide 2025
  • Premium Statistic Top grossing match-3 games worldwide 2025
  • Premium Statistic Global Candy Crush Saga app downloads as of Q2 2025
  • Premium Statistic Global Candy Crush Saga IAP revenue as of Q2 2025

Leading companies

11
  • Basic Statistic King revenue as of Q2 2023
  • Basic Statistic King segment operating profit as of Q2 2023
  • Basic Statistic King quarterly MAU as of Q2 2023
  • Premium Statistic Annual mobile revenue of Playrix 2015-2025 YTD
  • Premium Statistic Playrix most downloaded mobile games 2024
  • Premium Statistic Playrix top grossing mobile games 2024
  • Premium Statistic Zynga most downloaded mobile games 2025 YTD
  • Premium Statistic Zynga top grossing mobile games 2025 YTD
  • Premium Statistic Annual mobile revenue of Moon Active 2015-2025 YTD
  • Basic Statistic Playtika annual revenue 2018-2024
  • Basic Statistic Playtika annual revenue share 2020-2024, by genre
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