Easter candy worldwide - statistics & facts
Seasonal holidays bring peak business for anyone selling confectionery. Regular chocolate and candy get competition in the form of special seasonal products. Bunny and egg-shaped confectionery in special displays appear in the stores of countries celebrating Easter. Despite this well-established routine, companies have not stopped bringing new seasonal offerings to market. In the United Kingdom, the bestselling Easter chocolate brand was Cadbury Dairy Milk, while several other Cadbury products also made it to the list, such as the Mini Eggs and Cream Egg items. Cadbury chocolates are also popular among American consumers, as half of respondents stated in a 2026 survey. When it comes to non-chocolate candy, 45 percent of consumers said they preferred Jelly Beans the most.Â
