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Video-on-demand: Tencent Video users in China

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Tencent Video users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tencent Video users in China (''brand users'') against Chinese video-on-demand users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: Tencent Video users in China

  • Tencent Video is more popular among Millennials than other video-on-demand services
  • There is a fairly even split of male and female Tencent Video users
  • Just like video-on-demand users in general, Tencent Video users are relatively unlikely to have a low income
  • Tencent Video users are more likely to live in megacities than the average consumer
  • An honest and respectable life is an important aspect of life for 42% of Tencent Video users

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