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Video-on-demand: bilibili users in China

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of bilibili users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark bilibili users in China (''brand users'') against Chinese video-on-demand users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: bilibili users in China

  • bilibili is more popular among Generation Z than other video-on-demand services
  • There is a fairly even split of male and female bilibili users
  • Just like video-on-demand users in general, bilibili users are relatively unlikely to have a low income
  • Video-on-demand users in general and bilibili users specifically, live in a similar type of communitiy
  • Learning new things is an important aspect of life for 30% of bilibili users

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