E-Book shops: Amazon customers in the United States

Consumer ��ƽ�� report

This report covers Amazon in the e-book shops market of the United States. Receiving up to four updates throughout the year, the report is based on data from the Consumer ��ƽ�� Global survey, as of March 2025.

Topics include

Demographic profile
Consumer lifestyle
Consumer attitudes
Marketing touchpoints

Description
Content

Selected insights on e-Book shops: Amazon customers in the United States

There is a fairly even split of male and female Amazon customers
Similar to other E-book shoppers, Amazon customers are relatively likely to live in a nuclear family
Reading is a relatively popular hobby among Amazon customers

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Travel
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer ��ƽ�� Global survey
Authors

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