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Television industry in Spain

Statistics report on the television industry in Spain

This report presents a range of statistics and facts about the television industry in Spain. After an introductory and detailed chapter about the key figures of the sector, this reports provides data on infrastructure, pay TV and TV advertising, as well as revenues of the main broadcasters. The report also covers information regarding the television habits of the Spanish viewer and a chapter about TV content.

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Table of contents

Overview

5
  • Premium Forecast Revenue of the traditional TV and home video market in Spain 2021-2030, by segment
  • Premium Forecast Per user revenue of TV viewers in Spain 2020-2029, by segment
  • Basic Statistic Number of households with a TV in Spain 2009-2018
  • Premium Statistic Television penetration in Spain 1997-2024
  • Premium Statistic Leading television channels in Spain 2024, by audience share

Infrastructure

5
  • Premium Forecast Most common TV features in Spain 2025
  • Premium Statistic Share of households with a smart TV connected to the Internet in Spain 2013-2025
  • Premium Statistic Share of homes with a TV set in Spain 2007-2023
  • Premium Statistic Share of households with 3D TV in Spain 2013-2023
  • Premium Forecast TV ownership by brand in Spain 2025

Pay TV

4
  • Premium Forecast Drivers of TV subscription payments in Spain 2023
  • Premium Statistic Number of pay TV subscribers in Spain, by means of transmission 2021
  • Basic Statistic Revenue of online Pay-TV services in Spain 2011-2021, by type of service
  • Premium Statistic Leading pay TV operators in Spain 2021, by subscribers

TV advertising

5
  • Premium Statistic Television advertising expenditure in Spain 2016-2024
  • Premium Statistic Free TV advertising revenue in Spain 2015-2024
  • Premium Statistic Pay TV ad spending in Spain 2019-2024
  • Premium Statistic Connected TV ad spend in Spain 2019-2025
  • Premium Statistic Online TV ad spending in Spain 2018-2027

Broadcasters

3
  • Premium Statistic Atresmedia Corporacion revenue 2021-2025
  • Premium Statistic RTVE annual revenue in Spain 2013-2023
  • Premium Statistic Net revenue of MediaForEurope in Spain 2016-2023

Consumer bahvior

5
  • Premium Statistic TV watching time per day in Spain 1997-2024
  • Premium Statistic Television penetration in Spain 2024, by age
  • Premium Statistic TV penetration by economic status in Spain 2021
  • Premium Statistic Frequency of TV viewing on a TV set in Spain 2024
  • Premium Statistic Frequency of TV viewing via internet in Spain 2024

Content

5
  • Premium Forecast Preferred TV content by genre in Spain 2023
  • Premium Statistic Program distribution on TV channels Spain 2023, by genre
  • Premium Statistic Most watched TV programs in Spain 2023, by average audience
  • Premium Statistic TV viewers of the Eurovision Song Contest in Spain 2007-2025
  • Premium Statistic Subtitled hours broadcasted by Mediaset in Spain in 2021, by content type
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