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Video-on-demand: Amazon Prime Video users in Germany

Consumer ÌÇÐÄÆƽâ°æ report

Amazon Prime is one of the leading video on-demand service providers worldwide and the most used video on-demand service in Germany. Founded in 2005, the American brand draws users from various income backgrounds, who live in towns, rural, and urban communities across Germany. Some of their most common interests are music, playing sports, and travel.
Find out more valuable insights about Amazon Prime Video in the video on-demand market in Germany with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer ÌÇÐÄÆƽâ°æ Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

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Table of contents

Selected insights on video-on-demand: Amazon Prime Video users in Germany

  • There is a fairly even split of male and female Amazon Prime Video users
  • The living arrangements of Amazon Prime Video users and video-on-demand users overall are similar
  • Amazon Prime Video users are more likely to have video gaming as a hobby than the average consumer

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