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Coronavirus: impact on the media and advertising industry in Scandinavia

Statistics report on the impact of the coronavirus (COVID-19) on the Scandinavian media and advertising market

This report provides the most recent data on the impact of the coronavirus (COVID-19) pandemic on the Scandinavian media and advertising industry. In addition to general statistics about economy and media consumption, it includes facts and surveys about effects on advertising and marketing, news media, TV and streaming, books, as well as music in Sweden, Denmark, and Norway. The last chapter focuses on the impact on the financials of selected companies.

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Table of contents

Overview

5
  • Basic Statistic Number of dismissals after the coronavirus outbreak in Sweden 2020-2024, by industry
  • Premium Statistic Share of unemployed people after the coronavirus outbreak in Denmark 2020, by sector
  • Premium Statistic Trust in media content during the COVID-19 outbreak in Sweden 2019-2020
  • Premium Statistic Impact of the coronavirus outbreak on media consumption in Denmark 2020
  • Premium Statistic Impact of the coronavirus outbreak on media consumption in Norway 2020, by type

Advertising & marketing

8
  • Premium Statistic Advertising spending change in Sweden 2018-2024
  • Premium Statistic Advertising spending in Sweden 2018-2024
  • Premium Statistic Advertising revenue growth in Sweden Q2 2020, by medium
  • Premium Statistic Quarterly advertising spending change in Sweden 2017-2020
  • Basic Statistic Cumulated advertising spending change in Sweden 2020, by media
  • Premium Statistic Newspaper advertising expenditure growth in Denmark 2019-2021
  • Premium Statistic Impact of the coronavirus outbreak on ad spending in Norway 2020, by medium
  • Basic Statistic Cumulative advertising revenue in Norway 2020, by media

News media

5
  • Premium Statistic Online news sites as primary news source during COVID-19 in the Nordics 2020
  • Premium Statistic Share of coronavirus news in Sweden 2020
  • Premium Statistic Share of news consumers during the COVID-19 outbreak in Sweden 2019-2020, by type
  • Premium Statistic Most important news sources for students about COVID-19 in Norway 2020
  • Premium Statistic Newspaper reach before and during COVID-19 in Norway 2020, by platform

TV & streaming

10
  • Premium Statistic Weekly use of streaming services during COVID-19 in the Nordics 2020
  • Premium Statistic Weekly consumption of online videos during COVID-19 in the Nordics 2020
  • Premium Statistic Time spent watching VoD before and during the coronavirus in Sweden 2019-2020
  • Premium Statistic Most used digital video services during COVID-19 in Sweden 2020
  • Premium Statistic Impact of the coronavirus outbreak on TV sports viewers in Sweden 2020-2021
  • Premium Statistic Video use during the shutdown due to COVID-19 in Denmark 2020, by platform type
  • Premium Statistic Most used digital video services during COVID-19 in Denmark 2020
  • Premium Statistic TV news viewers after shut down due to the coronavirus outbreak in Denmark 2020
  • Premium Statistic Most used digital video services during COVID-19 in Norway 2020
  • Premium Statistic Time spent watching linear TV before and during COVID-19 in Norway 2020

Books

4
  • Premium Statistic Cumulated book sales revenue change in Sweden 2020, by distribution channel
  • Premium Statistic Cumulated book sales revenue change in Sweden 2020, by genre
  • Premium Statistic Cumulated book sales revenue change in Sweden 2020, by format
  • Premium Statistic Number of visitors and views of the Göteborg Book Fair 2014-2020

Music

10
  • Premium Statistic Impact of the coronavirus outbreak on Swedish music performances 2020
  • Premium Statistic Impact of the coronavirus outbreak on musicians' income in Sweden 2020
  • Premium Statistic Estimated revenue loss of the music industry due to COVID-19 in Sweden 2020, by area
  • Premium Statistic Most used digital music services pre- and post- the COVID-19 lockdown in Sweden 2020
  • Premium Statistic Most used digital music services pre- and post- the COVID-19 lockdown in Denmark 2020
  • Premium Statistic Most used digital music services pre- and post- the COVID-19 lockdown in Norway 2020
  • Premium Statistic Musicians' opinion on COVID-19 impact on music market's digitization in Norway 2020
  • Premium Statistic Companies' opinion on COVID-19 impact on music market's digitization in Norway 2020
  • Premium Statistic Music companies' income loss due to cancellations during COVID-19 in Norway 2020
  • Premium Statistic Musicians' income loss as a result of cancellations due to COVID-19 in Norway 2020

Companies

4
  • Basic Statistic MTG: annual eSports net sales 2018-2021
  • Basic Statistic MTG: quarterly year-over-year sales growth 2020-2025
  • Basic Statistic Quarterly revenue of Viaplay Group 2019-2025
  • Premium Statistic Schibsted's news media ad revenue 2019-2021
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