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Online news in the Nordic countries

Statistics report on online news in the Nordic countries

This report provides information about digital news in the Nordic countries. It gives an overview of the penetration rates, usage behaviors and preferences among users from Sweden, Norway, Denmark, and Finland. The report also includes statistics on consumer behavior and leading companies.

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Table of contents

Overview

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  • Basic Statistic Share of individuals who read digital content in Sweden 2019, by frequency
  • Premium Statistic Online news consumption in Sweden 2013-2023
  • Premium Statistic Online news consumption in Norway 2013-2023
  • Premium Statistic Online news consumption in Denmark 2013-2023
  • Premium Statistic Online news consumption in Finland 2013-2023
  • Premium Statistic Online news consumption in Iceland 2013-2021
  • Premium Statistic Daily reach of online newspapers in Sweden 2009-2024
  • Premium Statistic Share of online newspaper subscribers in Norway 2014-2023

Payment

8
  • Premium Statistic Share of individuals paying for online news in the Nordics 2022-2026
  • Premium Statistic Share of individuals with ongoing news payment in the past year in the Nordics 2019
  • Premium Statistic Share of internet users paying for online news in Sweden 2016-2026
  • Premium Statistic Willingness to pay for online news in Norway 2014-2019
  • Premium Statistic Reasons for unwillingness to pay for online news in Norway 2019
  • Premium Statistic Share of individuals paying for online editorial content in Denmark 2019, by topic
  • Premium Statistic Share of internet users paying for online news in Finland 2016-2026
  • Basic Statistic Share of people who paid for online news in Finland 2024, by age

Companies

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  • Premium Statistic Usage of digital news source in the past week in Sweden 2020
  • Premium Statistic Usage of digital news source in the past week in Norway 2020
  • Premium Statistic Ranking of online news brands in Sweden 2026, by weekly reach
  • Premium Statistic Ranking of online news brands in Norway 2026, by weekly reach
  • Premium Statistic Ranking of online news brands in Denmark 2026, by weekly reach
  • Premium Statistic Digital circulation of selected newspapers in Finland 2023
  • Premium Statistic Weekly online media usage to follow news in Finland 2024
  • Premium Statistic Leading social media and messaging platforms for news in Sweden 2026

Consumption

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  • Basic Statistic Individuals ordering books and newspapers online in Sweden 2019, by age and gender
  • Basic Statistic Consumers who bought books and newspapers online in Norway 2021, by age group
  • Basic Statistic Online book and newspaper shoppers in Norway 2009-2021, by gender
  • Premium Statistic Devices used for news in Sweden 2016-2019
  • Premium Statistic Devices used for news in Norway 2016-2019
  • Premium Statistic Devices used for news in Denmark 2013-2019
  • Premium Statistic Devices used for news in Finland 2014-2019

Special focus: Credibility

6
  • Premium Statistic Share of individuals concerned about internet news credibility in the Nordics 2020
  • Premium Statistic Trust in news brands in Sweden 2026
  • Premium Statistic Levels of trust in online news brands in Norway 2019
  • Premium Statistic News brand trust in Denmark 2026
  • Premium Statistic Brand trust score of online news brands in Finland 2024
  • Premium Statistic Change of trust in online news sites in Finland 2019
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