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Sports media in Germany

Statistics report about sports media in Germany

This report includes statistics about sports media in Germany. Individual chapters cover figures on the types of sports media used by Germans, broadcasting rights, sports TV, sports websites and apps, as well as using social media to look for information about sports and athletes.

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Table of contents

Use of sports media

4
  • Premium Statistic Most popular sports in Germany 2019-2024
  • Premium Statistic Interest in sports reporting in Germany 2018
  • Premium Statistic Use of media to follow sports reporting in Germany in 2018
  • Premium Statistic Media used by Germans for winter sports 2018

Broadcasting rights in sports

4
  • Premium Statistic Distribution of television earnings among clubs in the first Bundesliga 2021/2022
  • Premium Statistic TV revenue of 2. Bundesliga clubs in Germany 2021-2022
  • Premium Statistic UEFA revenue from 2013/2014-2019/20 by segment
  • Premium Statistic Revenue of the UEFA from Europa League broadcasting rights 2009/10-2019/20

Sports TV

11
  • Premium Statistic Level of interest in sports broadcasts on television in Germany 2023
  • Basic Statistic Sports broadcasts with the most TV-viewers in Germany 1992-2018
  • Premium Statistic Most important features of sports television in Germany in 2018
  • Premium Statistic Willingness to pay for sports television in Germany 2018
  • Premium Statistic Pay TV channels in Germany 2023, by genre
  • Premium Statistic German households with a subscription to the pay TV provider Sky 2014-2018
  • Premium Statistic Champions League matches with the highest TV viewer numbers in Germany 1992-2019
  • Premium Statistic TV ratings for the matches of the German national team in the Nations League 2020
  • Premium Statistic Market share of Sport 1 2008-2023
  • Premium Statistic TV viewers of the Formula 1 season on RTL Germany 2019-2022
  • Premium Statistic Super Bowl viewers in Germany 2013-2026

Streaming, podcasts, audio

5
  • Premium Statistic Use of live broadcasts to follow sports events online Germany 2018, by channel type
  • Premium Statistic Use of devices to follow sports events on the internet in Germany 2018
  • Premium Statistic Use of streaming services for sports broadcasts in Germany 2018
  • Premium Statistic Use of podcasts and radio broadcasts in Germany 2023, by topic area
  • Premium Statistic Content use when listening to online audio in Germany 2020

Sports websites, apps

8
  • Premium Statistic Leading websites in Germany September 2019, by visits
  • Premium Statistic Leading online media in Germany 2020, by social network interactions
  • Basic Statistic Leading 20 mobile internet platforms ranked by visits in Germany in September 2019
  • Premium Statistic Number of unique users of digital sports services in Germany 2018, by portal
  • Premium Statistic kicker.de unique users in Germany February 2020-2021
  • Premium Statistic Visitors of German website 11freunde.de March 2020-2021
  • Premium Statistic Unique users of German website Sport1.de November 2011-2021
  • Premium Forecast Apps used in Germany to stay informed about football 2018

Social media

5
  • Premium Statistic Frequency of social media usage to get information about athletes in Germany 2018
  • Premium Statistic Most popular athletes by Facebook fans from Germany 2025
  • Premium Statistic Europe: number of Facebook followers of leading football clubs 2018
  • Premium Statistic Europe: number of Twitter followers of leading football clubs 2018
  • Premium Statistic Athletes with the most Instagram followers worldwide 2022
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