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Digital tourism in Italy

Statistics report on digital tourism in Italy

This report provides a range of statistics and facts about digital tourism in Italy. Apart from presenting an overview of the market, it includes key data about tourist transactions, online booking of trips, the profile of digital tourists, and popular brands of this sector. Further information on the tourism market in Italy can be found in the following report: Travel and tourism in Italy.

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Table of contents

Digital travel market

5
  • Premium Statistic Digital market value in the travel and transportation industry in Italy 2017-2026
  • Premium Statistic Growth rate of travel and transportation digital market value in Italy 2018-2026
  • Premium Statistic Distribution of tourist accommodations in Italy 2019, by digital service
  • Premium Statistic Share of tourist accommodations collecting and saving data digitally in Italy 2019
  • Premium Statistic Share of travel agencies collecting and saving data digitally in Italy 2019, by type

Tourist transactions

3
  • Premium Statistic Online travel market value in Italy 2014-2020
  • Premium Statistic Breakdown of online tourist transactions' value in Italy 2014-2019, by device
  • Premium Statistic Breakdown of online tourist transactions' value in Italy 2014-2020, by product

Online booking of trips

4
  • Premium Statistic Trips booked online in Italy 2018, by type of service booked
  • Premium Statistic Share of trips booked online in Italy 2018, by service booked
  • Premium Statistic Distribution of online bookings for holiday trips in Italy 2019-2020, by type
  • Premium Forecast Travel product online bookings in Italy 2025

Digital tourists

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  • Premium Statistic Share of Italians booking holiday accommodations online in 2019, by age
  • Premium Statistic Share of Italians who booked holiday accommodations online in 2019, by macro-region
  • Premium Statistic Share of Italians who booked holiday accommodations online in 2019, by region
  • Premium Statistic Main reasons for going on holidays among digital tourists in Italy 2019
  • Premium Statistic Distribution of digital tourists in Italy 2019, by travel group
  • Premium Statistic Distribution of digital tourists in Italy 2019, by destination

Popular brands

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  • Premium Statistic Leading travel booking brands in Italy May 2021, by Facebook page fans
  • Premium Statistic Leading accommodation brands in Italy as of May 2021, by Facebook page fans
  • Premium Statistic Leading Italian brands on the online travel brand index 2019
  • Premium Forecast Hotel / private accommodation online bookings by brand in Italy 2025
  • Premium Forecast Flight search engine online bookings by brand in Italy 2025
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