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Cord-cutting in the United States

Statistics report on cord-cutting traditional pay TV services in the United States

This report has been compiled to provide statistical information about cord-cutting in the United States. In addition to general key figures on pay TV and cord cutters in the U.S., it includes subscriber numbers of selected pay-TV providers in the past years, data on consumer behavior, and a chapter on SVOD and vMVPDs as replacements for traditional pay TV.

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Table of contents

Overview

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  • Premium Statistic Change in pay TV subscription numbers worldwide 2022-2028, by country
  • Premium Forecast Revenue of traditional TV & home video in the U.S. 2017-2030, by segment
  • Premium Statistic Number of pay TV households in the U.S. 2019-2028
  • Premium Statistic Pay TV penetration in the U.S. 2005-2023
  • Premium Statistic Total subscriber losses for pay TV companies in the U.S. 2014-2023
  • Premium Statistic Cord-cutting penetration in the U.S. 2013-2024

Selected pay TV providers

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  • Premium Statistic Subscriber losses for selected cable companies in the U.S. 2024
  • Premium Statistic Comcast: no of video subscribers in the U.S. 2014-2024
  • Premium Statistic DirecTV: no of video subscribers in the U.S. 2014-2023
  • Premium Statistic Dish TV: pay TV subscribers in the U.S. 2014-2024
  • Premium Statistic Optimum: no of video subscribers in the U.S. 2016-2025

Consumer behavior

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  • Premium Statistic Share of cord-cutters/nevers in the U.S. 2014-2025
  • Premium Statistic Cord-cutting plans in the U.S. and Canada 2017-2024
  • Premium Statistic Cord cutting among pay TV subscribers in the U.S. 2025, by age
  • Basic Statistic Reasons for cutting the cord in the U.S. 2024
  • Premium Statistic Reasons to re-subscribe to pay TV after cutting the cord in the U.S. and Canada 2023
  • Premium Statistic Plans after canceling pay TV services in the U.S. 2024

Streaming and vMVPDs vs. pay TV

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  • Premium Statistic Revenue of traditional pay TV and video streaming in the U.S. 2021-2024
  • Premium Statistic Cost of SVOD and traditional pay TV services in the U.S. 2025
  • Premium Statistic Preferred type of video streaming and TV subscriptions in the U.S. 2023
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2022-2025
  • Basic Statistic Number of channels on vMVPD platforms in the U.S. 2025
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