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Topics of the survey

• Award Ceremonies
• Series
• TV and Video on Demand
• Demographics

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Survey TV & Awards 2017
• Region: USA
• Number of respondents: 1,045
• Age of respondents: 18 to 69 years
• Type of respondents: english speaking residential population
• Survey time period: 15th to 18th of September 2017

• Gender
• Age
• Ethnicity
• Income

Award Ceremonies

• In the following, we will ask you a few questions about the Emmy Awards ceremony in the USA. Are you planning to watch the ceremony on Sep 17, 2017?
• Where are you probably going to watch the Emmys?
• Have you ever watched the Emmy Awards ceremony?
• Which of the following statements apply to you?
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / Critics Choice Movie Awards
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / Critics Choice Television Award
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / GLAAD Media Award
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / Golden Globes Awards
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / MTV Movie Awards
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / Oscars (Academy Award)
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / Peabody Awards
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / Peoples Choice Award
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / Screen Actors Guild Awards/SAG Awards
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / Teen Choice Award
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / I follow it every year
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / I follow it every year & I follow it now and then
• Now you will be asked a few questions on award ceremonies in general. Do you know the following awards from the field of film and television? / I follow it every year & I follow it now and then & I know it
• How do you usually watch these award ceremonies in the field of film and television?
• Why don't you watch award ceremonies?
• Why do you watch award ceremonies?

Series

• The following questions are about series. Do you watch series?
• How many series do you watch at the moment?
• You will now find a list of 10 American series. Do you know the following series? / Better Call Saul
• You will now find a list of 10 American series. Do you know the following series? / Fargo
• You will now find a list of 10 American series. Do you know the following series? / Game of Thrones
• You will now find a list of 10 American series. Do you know the following series? / The Handmaid's Tale
• You will now find a list of 10 American series. Do you know the following series? / House of Cards
• You will now find a list of 10 American series. Do you know the following series? / Shameless
• You will now find a list of 10 American series. Do you know the following series? / Stranger Things
• You will now find a list of 10 American series. Do you know the following series? / The Crown
• You will now find a list of 10 American series. Do you know the following series? / This Is Us
• You will now find a list of 10 American series. Do you know the following series? / Westworld
• You will now find a list of 10 American series. Do you know the following series? / yes I watch it
• You will now find a list of 10 American series. Do you know the following series? / no but I know it
• If you think about your favorite series, which genres describe it best?
• Who do you usually watch series and movies with?
• Did you read the books that Game of Thrones is based on?
• You said that you also watch the series Game of Thrones. Do you prefer the book or the series?

TV and Video on Demand

• Now we are no longer referring to series but TV in general. Do you watch American television?
• Which of the following video-on-demand (VOD) portals do you know? / Amazon (Prime) Instant Video
• Which of the following video-on-demand (VOD) portals do you know? / Crackle
• Which of the following video-on-demand (VOD) portals do you know? / FandangoNOW
• Which of the following video-on-demand (VOD) portals do you know? / Google Play Movies
• Which of the following video-on-demand (VOD) portals do you know? / HBO Now
• Which of the following video-on-demand (VOD) portals do you know? / hulu
• Which of the following video-on-demand (VOD) portals do you know? / Apple iTunes
• Which of the following video-on-demand (VOD) portals do you know? / Netflix
• Which of the following video-on-demand (VOD) portals do you know? / Showtime
• Which of the following video-on-demand (VOD) portals do you know? / Starz
• Which of the following video-on-demand (VOD) portals do you know? / VUDU
• Which of the following video-on-demand (VOD) portals do you know? / yes I have and account and use it for VOD
• Which of the following video-on-demand (VOD) portals do you know? / yes I have an account but I don't use it for VOD
• Which of the following video-on-demand (VOD) portals do you know? / yes I know it but I don't have an account
• Which of the following video-on-demand portals do you primarily use?
• How much do you pay for the VOD service that you primarily use per moth?
• Which of the following subsegment applies to your VOD service?
• How many people do you share the account that you primarily use with (yourself excluded)?
• Who do you share the account that you primarily use with?
• Which devices do you use for your usual VOD service?
• On a scale of 1 to 5 with 1 representing "very unsatisfied" and 5 "very satisfied", how satisfied are you with the VOD provider that you primarily use?

Demographics

• What is your gender?
• What is your primary language?
• Which race/ethnicity best describes you?
• Are you of Hispanic, Latino or Spanisch origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• Including yourself, how many kids/teens under 18 usually live in your household?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs net income from business, farm, or rent pensions dividends interest social security payments and any other money income received by members of your household that are eighteen (18) years of age or older.
• What device did you use for this survey?