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Media usage in Switzerland

Statistics report on media usage in Switzerland

This report presents a selection of statistics and survey results about media usage in Switzerland, with figures from the print, radio and television industries, as well as online media.

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Table of contents

Newspapers

7
  • Premium Statistic Daily newspapers with the highest circulation in Switzerland in 2023/2024
  • Premium Statistic Reach of daily newspapers and regional weeklies in German Switzerland 2024/2024
  • Premium Statistic Reach of daily newspapers in French-speaking Switzerland 2014-2023
  • Premium Statistic Reach of daily newspapers in Italian Switzerland 2014-2023
  • Premium Statistic E-papers of daily newspapers sold in German Switzerland in 2023/2024
  • Premium Statistic E-papers of newspapers and magazines sold in French Switzerland 2023/2024
  • Premium Statistic E-papers of newspapers sold in Italian-Switzerland 2018-2024

Television

6
  • Premium Statistic Number of cable TV customers in Switzerland 2005-2024
  • Premium Statistic TV daily reach in German-speaking Switzerland 2013-2023
  • Premium Statistic TV consumption time in German-speaking Switzerland 2013-2023
  • Premium Statistic Market shares of TV broadcasters in German-speaking Switzerland 2024
  • Premium Statistic Market shares of TV broadcasters in Western Switzerland 2024
  • Premium Statistic Market shares of TV broadcasters in Italian-speaking Switzerland 2024

Internet

3
  • Premium Statistic Duration of internet usage in Switzerland in 2023
  • Premium Statistic Duration of daily internet usage in Switzerland in 2023, by gender
  • Premium Statistic Internet users in Switzerland in 2018 and 2020, by device

Radio

7
  • Premium Statistic Radio reach in German-speaking Switzerland 2011-2023
  • Premium Statistic Radio listening duration in German-speaking Switzerland 2011-2023
  • Premium Statistic Market shares of radio broadcasters in German-speaking Switzerland 2023
  • Premium Statistic Market shares of radio broadcasters in Western Switzerland 2023
  • Premium Statistic Market shares of radio broadcasters in Italian Switzerland 2024
  • Premium Statistic Radio usage in Switzerland in spring 2025, by reception and location
  • Premium Statistic Internet radio user share in Switzerland 2015-2023, by age group

Streaming

4
  • Premium Statistic Reach of leading online video providers in Switzerland in 2023
  • Premium Statistic Most used music streaming services in Switzerland in 2023
  • Premium Statistic Electronic media used in Switzerland in 2023-2025
  • Premium Statistic Digital media used daily in Switzerland in 2025
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