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College choice in the United States
Statistics report on student choice of college in the United States
This report provides tables and graphs on college choice in the United States. It offers information on admissions and attendance, the process of searching for a college, recruitment and marketing by colleges, as well as social media usage among high schoolers searching for a college.
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Table of contents
Search process
7
- Premium Statistic Most important factors influencing students' college decisions U.S. 2025
- Premium Statistic Factors influencing student choice of college in the U.S. in 2015, by aid status
- Premium Statistic Resources used by high school students to research colleges U.S. 2022, by importance
- Premium Statistic Share of college-bound students who preferred various information sources U.S. 2023
- Premium Statistic College website visit frequency by students during college search in U.S. in 2015
- Premium Statistic Number of colleges applied to by current and prospective students in the U.S. in 2015
- Premium Statistic When college search began in the U.S. in 2015, by enrollment status
Admissions & attendance
7
- Premium Statistic Average acceptance rate of U.S. colleges and universities 2022, by institution type
- Premium Statistic Number of U.S. college application submissions 2023-24, by school selectivity
- Premium Statistic Acceptance and attendance at first-choice college, by student generation status 2016
- Premium Statistic U.S students' college acceptances 2023, by high school type
- Premium Statistic Share of full-time first-time undergrads in the U.S. in 2017, by school selectivity
- Premium Statistic Full and part-time enrollment in colleges and universities in the U.S. in 2015
- Basic Statistic U.S. online/physical colleges and programs chosen by students in 2015
Recruitment & marketing
13
- Premium Statistic Communication method usage for marketing/recruitment at private U.S. colleges 2018
- Premium Statistic Marketing/recruitment communication method effectiveness at private U.S. college 2018
- Premium Statistic Event usage for marketing/recruitment at 4-year private U.S. colleges 2018
- Premium Statistic Marketing/recruitment event effectiveness at 4-year private U.S. colleges 2018
- Premium Statistic Advertising channel usage for marketing/recruitment at private U.S. colleges 2018
- Premium Statistic Marketing/recruitment advertising method effectiveness at private U.S. colleges 2018
- Premium Statistic Communication method usage for marketing/recruitment at public U.S. colleges 2018
- Premium Statistic Marketing/recruitment communication method effectiveness at public U.S. colleges 2018
- Premium Statistic Event usage for marketing/recruitment at 4-year public U.S. colleges 2018
- Premium Statistic Marketing/recruitment event effectiveness at 4-year public U.S. colleges 2018
- Premium Statistic Advertising channel usage for marketing/recruitment at public U.S. colleges 2018
- Premium Statistic Marketing/recruitment advertising method effectiveness at public U.S. colleges 2018
- Premium Statistic Share of students who found communication from colleges influential U.S. 2022
Social media & mobile usage
9
- Premium Statistic Primary computing device used by students to research college in the U.S. in 2016
- Premium Statistic Information desired from college websites by U.S. students 2020
- Premium Statistic Mobile actions taken by students to research college in the U.S. in 2016
- Premium Statistic Mobile college website visits by students to research college in the U.S. in 2016
- Premium Statistic Communication frequency preference of college-bound students, U.S. 2022, by method
- Premium Statistic Share of college app download reasons by students researching college U.S. 2016
- Premium Statistic Top social media platforms for students researching college in the U.S. in 2021
- Premium Statistic Social media usage by students researching colleges in the U.S. 2023
- Premium Statistic Official college social media account posts' relevance to college searchers U.S. 2016
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